“Getting There” through Plan Reviews

Fall is a popular time for Strategic Planning. As the calendar year (and in some cases, the fiscal year) draw to a close, it can be a good time to assess progress, examine position, and determine priorities for the coming year.  No wonder, then, that most of the focus is on developing, or updating, the Plan content...the goals, measures, and tactics.  But don’t overlook the Plan review process. It may be time for a few changes there as well.  How often do you review your Plan?  Who is involved?  What is the “climate” of the reviews?  What is the result of these reviews?  How are your Plan reviews contributing to achieving your Vision and Goals?

More than “Review”   Plan reviews serve two critical purposes. First, by helping us gauge progress toward the Vision / Goals, they are a principle means of accountability.  Second, reviews enable adjustments.  More specifically, they help us detect when changes are needed in Tactics.  Such changes may be needed due to...

...irrelevance, stemming from changes in the industry or marketplace,

...impracticality, when implementation is proving to be much more difficult or costly than originally thought, or

...ineffectiveness of one or more Tactics that are insufficient to achieve the results needed.

Smooth Sailing   Any of these things can and will happen, even with the best Strategic Plans.  This is because a Strategic Plan is the product of a set of insights, assumptions, and strategies made at a point in time.  However, everything continues to change, including your market, your industry, and your organization.  As a result, you will need to routinely assess if you are achieving your Vision / Goals (the accountability), and make adjustments throughout the life of the Plan.  An often used analogy is that Strategic Planning is like sailing a boat.  You have a destination port (Vision, Goals), and you set a course (tactics) based on current conditions (industry, market and organizational assessments).  However, changes occur.  The wind changes direction and speed, the current shifts, and as a result, you need to make course corrections (modifications to your tactics).

From Plan to Planning   Because of the two critical purposes they serve, reviews bring two seemingly contradictory benefits to planning, discipline and flexibility.  Both are invaluable in reaching your destination.  So, remember to spend some of your Strategic Planning time assessing your Plan review process.

If you want help or just a fresh perspective, contact me at your convenience.

Real Change Requires Plan Implementation

A good friend and colleague of mine has the following quote at the end of his e-mail signature block:

“A goal without a plan is just a wish.”     – Anotoine De Saint-Exupery

As a consultant specializing in Strategic Planning, you can well imagine how much I like this quote. It is a great endorsement of the value of a plan.  And while I would be among the first to espouse the benefits of having a good plan, a plan is just a beginning.

The End of the Beginning Some of you who have endured long and arduous Strategic Planning processes might be dismayed with this concept.  “You mean after all that work, we are just getting started?  I was ready to celebrate crossing the finish line.”  Don’t get me wrong.  Completing a well-developed Strategic Plan is definitely a milestone.  But it is still only a plan.  It will take deployment, execution, measurement, reviews, modification, and more execution and measurement to realize any of the Goals or Vision embodied in the Plan.

Things Change...Faster than Ever Some of that work involves implementing tactics as identified in the initial plan document.  However, we all know the pace of change is faster than ever.  So it stands to reason that some of those initial tactics may have a limited shelf life.  At any time, change in the industry, your market place, or in customer preferences may dictate that some of the original tactics be re-evaluated and/or others be added to your Plan.

Go Beyond the “Plan” When viewed this way, the finalization of a three year Strategic Plan document really is just the beginning of three years of work.  But without this work, it is doubtful anything will really change.  So, if you are starting off the New Year with a New Plan, congratulations.  But know that the real work, the work that will ultimately result in change, is just beginning.  If I were going to try to come up with a quote that captures this aspect of Strategic Planning, and pattern it after the one above, it might be something like “A Plan without implementation is just a proposal.”

If I can help take your plan beyond proposal to reality, with deployment, execution tools, measurement systems, a review process, or tactics, contact me at your convenience.

Jeff

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