There are many ways to obtain customer input or feedback, but the well-known satisfaction survey is one of the most cost-effective. Surveys are especially well-suited to ongoing use and obtaining statistically reliable findings, making them prime candidates of obtaining metrics for dashboards and scorecards. And even though satisfactions surveys have been in use for many years, the thinking around their design and the tools for using them continue to evolve. There are new concepts including loyalty indexes and ne economical delivery tools such as SurveyMonkey.

SCS can assist with individual survey design, partnering with qualified experts in research methodology as needed to ensure your survey instrument is properly designed for validity and reliability. SCS can also design an overall research program to help you obtain the right information in the most cost-effective way, and that the results are used to drive improvement and decisions in your organization.